Trista Li is the founder and CEO of KitcheNet, a nonprofit that brings happy fruits to offices while working to eradicate food deserts. By using a “Do Good by Eating Well” dual-impact model, KitcheNet solves two issues impacting the health of American workers. KitcheNet builds healthy offices with a team of fruit “gurus” to help offices rediscover fresh fruits. They then work with each business to build fresh food ecosystems in urban food deserts. Each corporate delivery generates a subsidy. With subsidization from each corporate client, KitcheNet covers the local produce distribution cost in low-income neighborhoods.
The organization works with local urban farms, nonprofits and corner stores to set up retail pop-up markets accessible to working families, saving them up to 40% and four to five hours of shopping time. KitcheNet’s delivery route remains open during the pandemic. Its “impact route” will bring cases of fresh fruits and veggies to community health centers throughout Chicago on a weekly basis, providing support while boosting morale with fresh fruits.
Li’s love for her work originated in her experience of launching Kiva.org’s microfinance market in Chicago. A Shanghai native, globalist at heart and taco enthusiast, Li has a portfolio of experiences in management consulting, international supply chain and health care marketing. She has served as an adviser to the Mexican government.