Victoria Beaty is an accomplished marketing and public relations professional with more than 10 years' experience delivering strategic thinking, public relations leadership and innovative experiential marketing ideas. Born and raised in the Midwest, Beaty holds a bachelor’s degree from Indiana University. After years of working for world-class brands like McDonald’s and learning how the food system works, she resigned from a corporate leadership position, enrolled in an urban farming program at Purdue University and completed a seven-week urban farming training at Growing Places Indy. There she found her passion for educating her community on the importance of the farm-to-table movement, which led to her love for connecting people to nature — eradicating food deserts that plague people of color. After wearing many hats at Growing Places Indy, in January 2020 she became executive director and is the organization’s first Black leader.
Growing Places Indy is a nonprofit that has empowered individuals since 2009 to cultivate personal, family and community wellness through urban agriculture. The organization operates four urban farms across Indianapolis, equaling nearly two acres and two greenhouses in year-round production. The organization has a four-pronged approach, focusing on urban agriculture, access to fresh local foods, mind-body education and entrepreneurship. Growing Places Indy also continues to improve access to fresh local food and mind-body education in Indianapolis through programs like Plant it Forward, Grow Getters, Young Grow Getters and Community Supported Agriculture and by hosting the Indy Winter Farmers Market.
The EmPOWERED to Serve Business Accelerator ™ works with diverse social entrepreneurs and organizations improving social determinants of health in their community, which are health risk factors, especially for underserved populations. Social determinants include, but are not limited to, race bias, income, education, stress, pollution, housing availability, transportation and access to healthy foods.