Empowered to Serve Business Accelerator: 2025

A mobile and laptop display of the CerTracker app

Heart of Innovation HBCU Challenge

Five finalists were selected to participate in a four-week accelerator where they received expert mentorship and exclusive resources to enhance their value propositions and refine their brand story.
CerTracker logo

Top Solution – $10,000 grant
CerTracker LLC

Learn more about the Heart of Innovation HBCU Challenge

Expand to see the 2025 Heart of Innovation HBCU Challenge finalists

CerTracker LLC (Named Top Solution)

Tulsa, Oklahoma

CerTracker is a digital credential management platform designed to help healthcare organizations and licensed professionals effortlessly track, manage and share their licenses and certifications. Their automated system reduces administrative burden, ensures compliance and streamlines onboarding.


Core Futures Innovations

Silver Spring, Maryland

Core Futures Innovations creates technology solutions rooted in culture and driven by data to empower underserved communities. By bridging data gaps and providing access to education and culturally-driven strategies, they aim to drive equitable progress and transform these hubs into thriving centers of innovation and sustainable growth.


JiLuna

Irmo, South Carolina

JiLuna revolutionizes women's health by offering a comprehensive suite of tools and personalized care to conquer menopausal symptoms. Their solution includes an intuitive app, direct-to-door bioidentical hormone replacement therapy and telehealth services.


StonefacedRX

Phoenix, Arizona

StonefacedRX leverages tele-dermatology to advance equitable health by providing personalized skin care regimens for people of color. By developing a diverse medical image repository, they aim to enhance dermatological equity and significantly reduce the average psoriasis diagnosis time of three years for people of color.


Zuri Fertility

Chicago, Illinois

Zuri Fertility simplifies the infertility process through a patented digital platform that connects couples to culturally competent fertility specialists, dieticians, nutritionists and mental health therapists. By addressing the root causes of inequities in fertility care, Zuri Fertility bridges gaps in access and empowers families with the tools and resources they need to succeed. Through their app and in-person experiences, they provide telehealth, at-home testing, education and care coordination.