Lawrence Griffith, Founder and CEO of Digital Factory Inc.
2019 Business Accelerator Judge
Mr. Griffith is the founder and CEO of Digital Factory Inc. At the Digital Factory, Mr. Griffith oversees product development, talent acquisition, strategic planning and client execution, revenue building and global partnerships. The company was one of the first in the U.S. to incorporate mobile marketing with NFC (near field communication) technology in partnership with Nokia. He was part of team that developed the country’s first mobile scannable coupon for grocery markets and convenient stores, technology later recognized in mobile marketing as the “Holy Grail” of mobile marketing by Unilever, the third largest consumer goods company in the world. His work in the development in Near Field Communication software in partnership with Nokia led to the technology behind Android-Pay and Apple-Pay technologies.
Mr. Griffith has a B.A. from Xavier University and an M.B.A. from Loyola University. He has more than 15 years’ experience in the digital marketing industry and has led initiatives for notable brands including Proctor & Gamble, Hasbro, Lipton, Dove, Ben & Jerry’s, PepsiCo, Nokia, Leo Burnett, Arc Worldwide, Steve Harvey and Ford. Mr. Griffith worked at Leo J. Shapiro & Associates from 2006 to 2008 where he led digital marketing programs to measure customer engagement and at Procter & Gamble in Cincinnati and he worked from 2001 to 2005 as a director of integrated marketing where he managed new product development, business tracking and analysis.
In 2016, he was recognized by Black Enterprise as with a tech pioneer award.
In October of 2017, Mr. Griffith served on a judging panel at the inaugural AHA EmPOWERED to Serve Urban Business Storytelling Competition. In June of 2019, Mr. Griffith signed a multi-million-dollar major gift agreement to fund an EmPOWERED to Serve Business Accelerator and EmPOWERED Scholars in Cincinnati, OH (where Mr. Griffith grew up). To honor the gift, the AHA offices in Cincinnati were renamed to honor his family.