to Serve Business Accelerator™: National

Watch twelve social and tech entrepreneurs make their best cases for AHA grants to support their efforts at addressing health equity in their communities during this year’s finale event. See who took the top two grants and who was voted “fan favorite.”

The need to come together and find solutions for longer, healthier lives is more vital than ever. By providing business training and grants, the American Heart Association is committed to supporting the communities, small businesses, social entrepreneurs and innovators making a difference in community health.

Congratulations to the
National Business Accelerator 2022 Grant Recipients

The candidates participated in a six-week business training course that culminated in a virtual finale during which they:

  • Presented their business stories
  • Discussed why they’re leading with health equity
  • Described how their businesses are improving the health of their communities

Meet the finalists

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1st Place:
Kanisha Ffriend
HeirBloom Co.

2nd Place:
Jinga Oglesby-Brihm
Empower Healthcare

Fan Favorite:
Kanisha Ffriend
HeirBloom Co.

Honorable Mentions

Lauren Jackson, S.L.A.Y.   |   Amy Li, Dance4Healing

The Application Process

The 2022 application cycle is closed.

The EmPOWERED to Serve Business Accelerator is looking for a diverse pool of social entrepreneurs and organizations who are driving change through health justice in their communities.

Applications will be accepted from social and health tech entrepreneurs, non-profits and for-profits making a health impact and addressing a social determinant of health (SDOH).

Chosen candidates will receive a 6-week virtual training focusing on improving their business model. Topics include (but are not limited to):

  • Customer Discovery
  • Data Analysis
  • Market Research and Positioning
  • Brand Storytelling/Unique Value Proposition

the social determinants of health infographic

Application Information

Who can Apply

  • U.S. citizens 18 years or older
  • Must address one or more categories of the social determinants of health in the United States
  • Innovation must apply to improving health inequities
  • Must be the founder, CEO or someone authorized to make changes to the business or project.
  • Terms and Conditions


  • Application cycle: May 2-June 19
  • Review period: June 20-July 10
  • Top candidates notified by: July 11
  • Training: July 12-August 21
  • National finale: October 20


What are the minimum requirements?

  • The Accelerator is virtual and includes video conferences.

Participants must have:

  • Consistent, reliable internet access
  • A video camera and headphones.

How long does the Accelerator take?

  • The Accelerator consists of an average of 4-6 hours of training a week during a 6 week training period.

Informational Webinar

Watch the on-demand EmPOWERED to Serve Business Accelerator training and grant opportunity webinar. We will provide an overview of the program and application details and an interactive audience Q&A.