Delivering produce from the Río Piedras marketplace to consumers in metropolitan areas

Sofia Santan

Sofía Alejandra Santana Ramos
AgroRuedas

Sofía Santana, a finance and marketing student at the University of Puerto Rico, Río Piedras, is a project manager for AgroRuedas. The socially focused agribusiness provides a produce delivery service from the Río Piedras marketplace to consumers in the metropolitan area.
 
They created this approach to revitalize the marketplace, transform the placeros’ mindsets, and help Río Piedras build a vibrant economy. In Puerto Rico, “Placero” is the name given to the vendor / grocer at the marketplace.